Who is Black Bean Media?

At Black Bean Media, we craft customized programmatic advertising strategies designed to drive results for your business.

Our Services

Our services are customized to fit your business needs, including:

• DSP / SSP Product and Feature Set Strategy
• Supply Chain Analysis and Strategy
• Partner (SSP/DSP) Procurement
• Publisher Procurement/success structure (Deals)
• Programmatic Campaign Management
• General AdTech Consultancy
• Header Bidding Strategy

Examples

Working client examples that we can assist with:

"We are looking to connect to Criteo but are struggling to get them to onboard us as a partner."

"We have an advertiser who needs to perform on our platform, and we need to isolate exclusive traffic sources that will help us improve upon their target KPIs."

"We want to follow The Trade Desk’s lead in connecting our buy-side platform directly to specific target publishers."

"We are looking to build an AMP / SSP hybrid and want to ensure that our initial product set differentiates us from the competition."

"We are struggling to get our campaigns to perform on any DSP and would like you to take over our campaign management to meet concrete conversion goals."

"Our sell-side platform is in danger of being cut as DSPs scale back on QPS. We must guarantee that we stay connected by increasing our overall performance, traffic differentiation, and unique ad unit offering."

"We are seeing the same traffic from multiple SSPs and are struggling to understand where we are competing against ourselves and isolating our clients’ best source(s)."

Who Runs Black Bean Media?

With over 25 years of experience in digital advertising, Michael Feeley leads Black Bean Media with a proven record of innovation and results.

In his 23+ year career in digital marketing, Michael has:

Generated over $500,000,000 in ad revenue.

Negotiated and partnered with almost every major publisher, supply-side platform, ad management platform, data provider, and demand-side platform. Some of these include:

  • Google
  • Yahoo
  • Magnite
  • Index Exchange
  • TripleLift
  • Sharethrough
  • Taboola
  • Outbrain / Zemanta
  • Criteo
  • MediaMath
  • StackAdapt
  • CBSi
  • Nativo
  • Bidswitch / TheMediaGrid
  • OpenX
  • 33across
  • Xandr
  • Yieldmo
  • AOL
  • GumGum

Created and implemented many original digital advertising concepts, such as:

  • Historical programmatic signals (i.e., Metrics Object)
  • Search based day-parting
  • Search-based max bid theory
  • Cross-platform CPC bidding (patent)
  • Run of network search listings (search to search arbitrage)

You can see Michael’s full LinkedIn profile at www.michaelfeeley.com.

Contact Us

Please reach out to us at michael@blackbeanmedia.com to discuss your
needs and a quote or Book a call with me.

Schedule Now

Black Bean Media is located in Colorado Springs, CO.